Four months into the launch of Fortrex, the brand continues to grow with purpose, representing more than a new name and visual identity. From the beginning, Fortrex was built to reflect the deeper values that shape how we operate, support our people, and partner with communities every day. It’s a brand built with intention—anchored by four core values that continue to guide everything we do.

Protect What Matters

Safety is the foundation of everything at Fortrex—from protecting the people on our plant floors to ensuring the food we all rely on is safe. It’s not just a priority, it’s a responsibility we take seriously.

Deliver on Our Promises

We believe in doing the right thing. That means being honest, staying accountable, and following through—whether it’s with our teams, our customers, or the communities we serve every day.

Win as a Team

Collaboration fuels success at Fortrex. The company believes that the best results are achieved when diverse perspectives and expertise come together. Whether working across internal teams or alongside customers, Fortrex prioritizes a team-first mindset to drive innovation and deliver stronger outcomes.

Advance a Safer Future

Looking ahead is central to Fortrex’s approach. With a focus on innovation, sustainability, and continuous improvement, the company is dedicated to developing smarter, more efficient solutions that make a meaningful impact—not just today, but for the future.

These values are not just statements; they are a living, breathing part of Fortrex’s culture. They inform every decision, inspire every project, and shape the way the company builds lasting relationships.

As Fortrex reflects on our first few months, the focus remains firmly on the future—continuing to uphold these values and deliver meaningful impact for our customers and the communities we serve. By protecting what matters and delivering on our promises, Fortrex is a trusted partner that helps advance a safer future.